How much does a barbershop website actually cost

Shop owners asking this question are usually comparing three different things without realizing it: a website builder subscription, a one-time custom build, and a full system that includes booking and payments along with the site. The prices below are what each actually costs, not what a sales page implies.

The real ranges

DIY website builder. Squarespace, Wix, and similar tools run roughly $16 to $49 a month depending on the plan, plus a domain name at $12 to $20 a year. This gets a shop a website with a template, but not booking, a client book, or payment processing. Most shops on a DIY builder end up paying for a second, separate booking tool on top, which adds another monthly bill and means the site and the booking system are not the same product.

Freelancer or agency custom build. A one-time custom site from a freelancer commonly runs $500 to $3,000 depending on the scope and the designer’s experience, plus ongoing hosting around $10 to $30 a month. An agency build with design revisions and support can run into the low thousands upfront, sometimes with a monthly retainer on top. The shop owner typically owns the result but is responsible for updates, security, and any future redesign, either doing it themselves or paying the same freelancer again later.

A bundled system. Some platforms build the site and the booking, client book, and payments into one product for one monthly price, sometimes with a smaller one-time setup fee. This is the category Turbo Link falls into.

What Turbo Link charges

Turbo Link’s Done For You website build starts at $349, a one-time fee, for a designed site on the shop’s own domain. The ongoing subscription is $29 a month, billed annually, on the Solo plan, which covers the website hosting, online booking, the client book, payment processing infrastructure, a pro app for the phone, a dashboard for a bigger screen, and a client portal that works through a link or code with no download. Card processing itself runs 2.9 percent plus 15 cents per transaction, standard for any platform handling cards.

Compared to the DIY route, $349 plus $29 a month is more upfront than a $16 Squarespace plan but replaces the need for a second booking subscription, since booking, the client book, and payments are already part of the $29. Compared to a freelancer build, $349 is well under the typical $500 to $3,000 range, and the $29 a month replaces the ongoing hosting cost plus whatever booking tool the shop would otherwise add separately.

What actually determines the number for any option

• Does the price include booking, or just the site? A cheap website with no booking usually means a second monthly bill for a scheduling tool.
• Who updates it later? A freelancer build is often cheaper upfront but the shop pays again, in time or money, for every future change. A subscription model usually includes ongoing updates as part of the monthly fee.
• Does the shop own the domain? Some cheaper builds keep the site on a subdomain of the platform rather than the shop’s own domain, which matters for how the site is remembered and found later. See owning your domain.
• What happens to card processing? Almost every option that takes payments online charges a processing rate on top of the subscription. That rate should be compared separately from the monthly fee, since it applies no matter which platform is chosen.

The honest bottom line

A barbershop website with no booking or payments built in costs $16 to $49 a month for hosting alone, with a real booking tool as a separate bill on top. A custom build from a freelancer costs $500 to $3,000 upfront plus ongoing hosting and no built-in updates. Turbo Link’s $349 build plus $29 a month covers the site, booking, the client book, and payments as one product, which is the comparison worth making rather than comparing $29 to a website builder’s $16 plan alone.

See Turbo Link for barbers, the barber website, and how website build cost is broken down.