Turbo Link vs Squire for barbers

Squire is built specifically for barbershops and it shows in the pricing structure: four tiers that scale up in features as they scale up in price, from a solo plan through a multi-location brand tier. Turbo Link is one flat price per size of shop with no tier to climb for basic features like booth rent tracking or client notes. The right pick depends on which features a shop actually needs versus which ones just come bundled at a higher price.

Pricing side by side

	Turbo Link	Squire
Solo	$29 a month, billed annually	Independent, $30 a month, 14-day free trial
Small shop	$89 a month, up to 9 chairs, no per-seat fee	Pro, $50 a month, single location
Full-featured shop	Same $89, marketing is a separate $149/month add-on if wanted	Executive, $150 a month, includes marketing and commission collection, marked “Most Popular”
Multi-location	Not a separate tier	Titan, $250 a month, multi-location, branded app, loyalty, gift cards
Branded landing pages	Included, your own domain, every plan	$25 a month add-on
AI features	Not offered	AI-powered insights on Independent; AI Operator add-on at $99 a month
Per-barber fee	None	None published

Squire’s plan names, prices, and features above are read from getsquire.com/pricing on September 2, 2026.

Where the two products differ in structure

Squire’s model is feature tiers: pay more, unlock more. Booking and scheduling exist even on the cheapest plan, but marketing tools, Google Reviews management, and commission collection only show up once a shop moves to Executive at $150 a month. Branded landing pages and an AI-powered booking assistant are separate add-ons on top of that.

Turbo Link’s model is a flat price that already includes the website, booking, client book, payments, booth rent tracking, and the walk-in queue, with no feature gate between “cheap plan” and “full plan” at a given shop size. The Solo and Team prices scale with chair count, not with which features a shop wants to use.

That means a five-chair shop that only wants booking and payments, with no marketing automation, likely pays less on Squire Pro at $50 a month than on Turbo Link Team at $89 a month. A shop that wants marketing, a real website on its own domain, and booth rent tracking bundled together is likely cheaper on Turbo Link, since Squire pushes those into the $150 Executive tier plus add-ons.

What we could not verify

Squire’s pricing page does not publish exact numbers for per-transaction card processing rates, so this page does not state a fee. If a shop is comparing total cost including card processing, get that number directly from Squire before deciding. Everything else on this page is what Squire’s own pricing page states as of the date above.

What Squire does that Turbo Link does not

Squire’s biggest advantage for a shop chasing loyalty is its branded client app. A shop on Squire’s higher tiers can launch its own app so a regular client taps a custom icon on their home screen instead of opening a generic booking tool. Squire also promotes direct Instagram booking, letting a client book straight from the shop’s Instagram profile. Turbo Link’s client experience runs through a link or a six-digit code with no download required, which is lower friction for a first-time client but does not put an icon on a regular’s home screen the way a real app does.

Squire also offers an AI-powered insights feature on its entry plan and an AI Operator add-on on higher tiers. Turbo Link does not currently offer an AI booking assistant.

What Turbo Link does that Squire does not

Turbo Link includes a real website on the shop’s own domain at every plan level, not as a $25 a month add-on. The site, the booking system, the client book, and payments are one subscription rather than a base plan plus a stack of add-ons for marketing and branding.

Turbo Link’s walk-in queue is built to hold walk-ins and booked appointments in the same book with live wait estimates per chair, and booth rent tracking with per-barber logins is included at the Team plan with no separate fee for adding a chair, up to nine chairs.

The honest way to decide

If a shop’s main draw is loyalty from regulars who will actually download an app, and the shop is willing to pay Squire’s Executive tier for marketing and commission tools bundled in, Squire is a strong fit. If a shop wants a real website it owns on its own domain, a walk-in queue built into the same book as scheduled clients, and one flat price that does not require stacking add-ons to get a full feature set, Turbo Link is the simpler and often cheaper path.

See Turbo Link for barbers, the barber app, and the pricing overview.