How much does a salon website cost
Real price ranges for a salon website: DIY builders, freelancers, agencies, and what Turbo Link charges to build one.
A salon website costs anywhere from nothing but time on a DIY builder to fifteen thousand dollars or more from an agency. Turbo Link’s build starts at $349 and includes booking on every page, which most of the cheaper options do not.
The real ranges
DIY builders. Squarespace, Wix, and similar tools run roughly $16 to $49 a month for the site itself. The owner does the design work, picks a template, and writes the copy. Booking is usually a separate app connected on top, which means a second monthly cost and a site that was not built around booking from the start.
Freelancers. A freelance designer will typically quote $500 to $3,000 for a small business site as a one-time project fee. Quality varies widely with experience. Hosting, ongoing changes, and any booking integration are usually the owner’s responsibility after handoff, and a freelancer who disappears mid-project is a real risk at the low end of that range.
Agencies. A full-service agency build commonly runs $3,000 to $15,000 or more, plus an ongoing retainer for hosting, updates, and support. That price generally buys more design iteration and a project manager keeping things on schedule, but it is a large jump for a business the size of most independent salons.
Turbo Link. The Done For You website build starts at $349, and it is not a standalone site: it comes with online booking on every page, deposits and card on file, a client book, payments, a pro app, and a client portal, all under the $29 a month Solo plan. There is no separate booking tool to connect afterward.
What the price actually buys
The dollar figure alone does not tell the full story. What matters for a salon is:
| DIY builder | Freelancer | Agency | Turbo Link | |
|---|---|---|---|---|
| Upfront cost | $0, your time | $500 to $3,000 | $3,000 to $15,000+ | $349 |
| Ongoing cost | $16 to $49/month | Varies, often none | Retainer, varies | $29/month |
| Booking built in | No, separate tool | No, separate tool | Sometimes | Yes, on every page |
| Own domain | Yes | Yes | Yes | Yes |
| Support | Self-serve help docs | Depends on freelancer | Account manager | A real person |
A DIY site is the right call for a salon with time to spend and no urgency. A freelancer or agency build makes sense for a business that wants a fully custom look and has budget for it. Turbo Link’s build is aimed at a salon that wants a working site with booking already built in, fast, without managing two separate vendors for the website and the booking system.
Why booking on the page matters more than the design
A beautiful site that sends visitors to call the salon or fill out a contact form loses a real share of them before they book. Every extra step between “I like this salon” and “I have an appointment” costs conversions. A site built with booking on every page, rather than booking bolted on afterward, closes that gap. This is the main practical difference between a general-purpose website builder and a platform built specifically for service businesses.
What is included beyond the website
The $349 build and the $29 a month subscription are not just a website. The same login includes the client book with rebook and win-back filters, payments at 2.9 percent plus 15 cents per transaction, deposits and card on file, automatic reminders, and a client portal that opens with a magic link or a 6-digit code, no app download required. Managed marketing retainers start at $149 a month for salons that want ongoing promotion handled for them.
See the full breakdown of what the site includes at salon website, the full salon platform at for salons, and cost specifics at website build cost. Talk to a person before deciding: get a demo. Full pricing: the pricing page.
Questions people ask
What is the cheapest way to get a salon website?
A DIY builder like Squarespace or Wix, typically $16 to $49 a month depending on the plan, is the cheapest option if the owner is willing to build and maintain it themselves. The tradeoff is time spent designing, and usually a separate booking system that has to be connected on top.
How much does a freelancer charge for a salon website?
Freelance web designers commonly charge $500 to $3,000 for a small business site, depending on experience and how custom the design is. That is typically a one-time fee, with hosting and any changes afterward billed separately or left to the owner.
How much does an agency charge for a salon website?
Agencies typically run $3,000 to $15,000 or more for a custom build, plus a monthly retainer for hosting and updates. That price usually buys more design polish and project management, but it is a significant jump from a freelancer or a builder.
Does a salon website need to include online booking?
Yes, in practice. A site without booking on the page pushes visitors to call, text, or fill out a form, and a meaningful share of them will not follow through. Booking built into the site itself converts a visit into an appointment without an extra step.
Do I own my website if I use Turbo Link?
The site runs on your own domain, and you can export your client and business data at any time. See /help/own-your-domain and /help/export-your-data for specifics on what that covers.